Alicia Keys was brought on as BlackBerry’s Global Creative Director, which felt even more convoluted a partnership than Lady Gaga’s stint as Polaroid’s Creative Director. Lenovo famously hired Ashton Kutcher as a product engineer to help develop the Yoga 2 tablet, on which I assume you are all reading this post.
There is a long history of celebrities getting involved with brands, either as brand ambassadors or ‘Creative Directors’ without much value other than the initial press wave. However, the D2C wireless carrier has seen its highest traffic days on the backs of Reynolds’ marketing initiatives and announcements. The four-year-old company has seen a tremendous amount of growth, boosting revenue nearly 50,000% in the past three years. It’s been a little over a year since Ryan Reynolds bought a majority stake in Mint Mobile, a deal that has already had a dramatic impact on the the MVNO (mobile virtual network operator). Others have used their considerable platforms to market their portfolio to varying degrees of success. Some have invested casually without getting overly involved. Some investors, like Ashton Kutcher, have prioritized the VC pursuits. But not all celebrity investments are created equally.
In the past decade, celebrity interest and investment in tech companies has significantly increased.
0 kommentar(er)
